Sparkling
fresh
MARGON
NEON SIGN
RESTAGED.
Margon stands for mineral water and bitter drinks on the Saxon regional market. As a shining advertising icon, it combines design cult of the past with contemporary communication.
Visualised with a holistic, close to home campaign in iconic neon design. psbrands restaged the refreshment brand for the sparkling moments in life – with a contemporary look and a new, sparklingly fresh language. So, poster motifs also have a laid-back regional reference to Dresden and Leipzig.
Mix it
with Margon.
Under the message "Make it sparkling", Margon shows with a variety of mix recipes that there are no limits to the refreshing imagination with Margon bitter drinks or mineral waters. In addition, the Margon website offers consumer-relevant information on the products, shows the exciting history since 1903. An event calendar creates the regional reference to sports, culture and tourism.
COCKTAIL NIGHT
WITH MARGON.
Margon rewards loyalty with high-quality premiums. That’s why there are fantastic Margon Mix premiums for the purchase of crates and six-packs as part of a major bonus collection campaign. For example, the “LED Cooler” with its LED colour changer perfectly picks up on the brand’s neon staging, while timeless long-drink glasses in vintage design complete the trendy topic.
Animation
with light effect for
digital promotion
Labels
with reference to the promotion
for high contact frequency
POS
promotion
flyer
for information and
analogue participation
Promotional
microsite
for online participation,
including receipt upload function
POS presentation
draws the buyers' attention
to the promotion
Visual
Shooting in the psbrands photo studio for campaign visual and mix recipe
Social Media
Playout of the promotion on all channels
#prickelndsocial
(sparklingsocial)
You want to see more?
You have questions?
Contact us, we will be happy to help you.
Your contact person:
Horst Köstler
Executive Board | Management