B2C Campaign
with IMPACT
COMMUNICATIVE IDEAS
FOR AN INNOVATIVE PRODUCT.
psbrands developed a B2C campaign for the launch of herpotherm® neo, the lip herpes stick that works solely through heat.
The campaign features a simple guiding idea and a cross-media concept that communicates the message quickly and effectively. It also includes a “Global Toolbox” that can be adapted to specific markets worldwide.
The challenge: everyone is familiar with patches and creams for lip herpes, but not with the Thermo-Sense Technology behind herpotherm® neo. Therefore, the primary goal was to increase consumer awareness using a pull marketing approach.
herpotherm® neo is a medical device developed by mibeTec GmbH, a medical device manufacturer based in Saxony-Anhalt, Germany.
CREATIVE
IDEA
Our communication goal for the B2C campaign was to position the lip herpes heat stick herpotherm® neo as THE ultimate problem solver that helps quickly manage herpes at the first sign of "I think it’s starting again" tingling. And to clearly convey its unique selling proposition (USP).
The guiding idea is striking and straight to the point: Cold Scores? Just heat them away!
OMNICHANNEL COMMUNICATION
In line with a cross-media approach to target audiences, all channels needed to be considered. The design had to be flexible accordingly, covering everything from video content to the website, from flyers to the amazon shop, and from sales presentations to point-of-sale displays.
Additionally, a comprehensive media toolbox was made available online by psbrands to ensure country-specific access.
BRAND DESIGN
New brand design
Developed by psbrands and written down in a BrandBook that is binding for all countries.
PHOTO & VIDEO PRODUCTION
– 2 production days
– 2 models: Lisa and Teddy (international casting)
– Film shooting and filming in Munich
– Still shooting in our own photo studio
– Efficient production together with freelancers
– Postproduction & image retouching in-house
– Lots of images for the global rollout
Text: Jan Fröscher
Photography & direction: Marcus Kaspar
Camera: Timm Lange
Producer: Akku Hallerbach
Hair & make-up: Lena Gehrig @ fame
Styling: Anja Woertge
MOVING IMAGES
FOR EMOTIONAL STORYTELLING
Simple application instead of complicated storytelling: The product promise “Easily warm away cold sores” is quickly communicated in the film. In a setting that focuses on the role model, the problem and the product.
With a masterspot concept that allows different cut-downs for different channels and global adaptations for individual markets.
Storyboard, idea, production – all made by psbrands.
Amazon
Shop Design
A high level of brand identity and consistency must be guaranteed, especially for online shop platforms like amazon.
This makes online shop presences even more successful:
High-quality images and professional product photography.
Infographics and animations to clearly show product features and benefits.
Videos can also improve user experience and increase conversion rates.
You want to see more?
You have questions?
Contact us, we will be happy to help you.
Your contact person:
Horst Köstler
Executive Board | Management