HEATING, COOLING,
VENTILATION –
IN A SYSTEM
GDTS SYSTEMS: One vision. Infinite possibilities.
High-efficiency heating and cooling solutions for residential, retail and process applications - this is what Glen Dimplex has always stood for. With GDTS Systems, 3 systems with different performance classes were developed in an overarching system concept. The result: endless possibilities for perfect energy management.
psbrands developed the communication concept for the ISH - the industry's leading trade fair for HVAC & Water. Brand, system, and product messages. Value-added communication as a common thread for sales managers. Digital and analogue. For all relevant touchpoints along the customer journey.
Welcome to
a higher Level.
Research, interviews and workshops as basis for the buyer-persona-sedcards and for the text concept of a convincing value-added communication.
Idea for the
positioning:
GDTS systems.
Establishment of a new brand architecture and a messaging concept: GDTS Systems as a line extension in order to transport the overarching system claim simply and comprehensibly across all 3 systems.
Atomic
design development.
A simple, scalable design system to enable uniform communication quickly and for every use case.
One result: three web specials with different depths of information. A fundamentally identical user interface based on a few brand codes and a uniform information architecture.
GDTS systems webspecials. User-centred.
The advantage: understand once - use always. A perfect "digital cheat sheet" to convince with competent answers in every customer meeting - even with the trickiest questions.
GDTS brochures.
Sometimes it has to be print. Thanks to the well-thought-out messaging and flexible design concept, the developed content could be transferred to analogue media. Three systems. Three brochures. Three different information contents. A uniform and valuable appearance.
Invitation
and campaign
management.
An activating idea for the right target group at the right time. That’s the prerequisite for success. A targeting-based multichannel trade fair invitation management ensures that the target persons are addressed with the relevant topics at the trade fair stand at the planned time.
Trade fair communication.
The first impression counts.
The meticulous persona development and the core messages derived from it resulted in a closely interlocked, involving communication chain along the entire customer journey.
Communication highlight: the GDTS Wonderwall.
Integrated into the entire stand choreography, the 30-metre-long and 6-metre-high LED video surface ensures a spectacular communication experience. And for messages and images that stay in the memory of every visitor.
Performance
measurement.
The decisive factor is success. A comprehensive performance review measures whether the communication activity is effective and whether the investment is worthwhile. The result: impressive.
Top ratings from the trade fair audience. Top marks from sales. Directly measurable sales success and market share gains. Satisfied top management.
You want to see more?
You have questions?
Contact us, we will be happy to help you.
Your contact person:
Anja Solfrank
Executive Board | Management