Making
self-determination
visible
My life. My way.
My education.
This is the guiding principle of the IU International University. People are at the centre of communication. For our implementation, this means: High-contrast images with an individually developed colour spectrum and the striking use of the brand colours become the stage for the protagonists and thus ensure maximum attention. The communication is always self-confident, authentic and bold. And the basis for all our measures that we have been developing for IU since 2020.
Consistent brand
management
and communication
work pays off.
IU was awarded the German Brand Award 2021 and the Marken Award 2022! This makes IU the first brand to win the two most important brand awards in the highest category within one year.
We are very happy and proud that we - in assciation with GMK Markenberatung - have contributed to this.
IU studies and
white papers.
The basic idea: to combine the razzle-dazzle appearance of the tabloid press with the content-related, serious claim of a university. Highly condensed information, easy to understand. And always to the point. psbrands is responsible for both the editorial content and the editorial design. This is where the flexible design system comes into its own. Skillfully used, it makes the IU studies typical and unmistakable.
The result: unique studies and white papers that are readily picked up by opinion leaders and the media. And thus achieve a lasting effect. Pre-programmed and measurable success in PR and social media.
The IU brand
in space.
LED frame
Dynamic colour change
with app control
Foliations
Advertising and
communication measures
The brief: turn anonymous office spaces into brand-typical contact points. The challenge: brand transformation at 36 locations within 2 months. From planning to implementation.
In a holistic approach, psbrands transformed the IU brand codes into a three-dimensional brand experience and created
- long-distance impact through striking external communication,
- orientation through an individual guidance system,
- communication of the brand positioning through large-format use of wall surfaces, and
- staging of illuminated objects with the IU-LED frame.
Individually adapted for each location - consistent and spectacular.
Let’s get
social.
Social media thrives on content. The consequence: develop attractive content again and again and play it out precisely. Respond to occasions. And so on ... Our social media communication ensures an involving, target group-oriented approach that connects with the IU’s overarching positioning.
Thanks to our content expertise, we think of the communication content already during concept development. This way, it can be transferred to all social media channels. With the greatest possible synergy effects. Simple, fast and efficient.
Always effective
on analogue
media as well.
True content competence means: The content created can be transferred to every point of contact. Today, this is especially true for the implementation on analogue media, because here other layout behaviour and other production processes must be taken into account. Whether the individually printed study brochure for prospective students, the gender guide or the high-quality and eye-catching print materials – with comprehensive know-how in production and implementation, psbrands was able to raise the entire print communication of the IU to a new level at maximum speed.
You want to see more?
You have questions?
Contact us, we will be happy to help you.
Your contact person:
Anja Solfrank
Executive Board | Management